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by ryandvm
4288 days ago
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Look at what Microsoft was able to do with Bungie. They took Bungie, who was effectively a one-hit shop, and milked the Halo IP for the better part of 10 years. Hell, they were centimeters from spinning it into a Hollywood blockbuster. This is the exact same play and frankly, they're pretty good at it. They're going to turn the Minecraft franchise into a Xbox/Windows exclusive. Obviously that's going to piss off a lot of folks, but it's still going to result in a ton of XBox sales - at least as many as Halo was responsible for. They'll iterate on this for the next 10 years and my guess is they'll do it quite successfully. |
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