[gregpilling]

Since there is an aisle of Minecraft related merchandise in my local Target, I think the future cash will come from that. The Cars franchise has been worth billions in merchandise for Pixar/Disney. Regarding CARS "In the five years since its 2006 release, "Cars" has generated global retail sales approaching $10 billion, according to Disney. That ranks the Pixar film alongside such cinematic merchandising standouts as "Star Wars," "Spider-Man" and "Harry Potter," as well as its own paean to playthings, "Toy Story," according to researcher NPD." http://articles.latimes.com/2011/jun/21/business/la-fi-ct-ca...

In my house of kids (10,7,4,1) Minecraft is more popular than Lego, and it is a point of interest shared by many kids. I have been instructed several times that a Minecraft related gift would be good for a kids birthday party. Since the kids provide the design, entertainment, etc like Lego, I think this has a long long way to go.

My kids are still playing on the Xbox, and have not learned about mods or anything else yet. I am sure it will come soon.