[keithg]

All I know is that every one of my kids' friends knows about and plays Minecraft regularly. Even girls pay, though not as many. Among elementary school age kids, it's as close to universally accepted/known as you can get. We went on vacation to the beach, and my sons made friends with a boy, and they immediately started talking about Minecraft. The next thing, they are playing on the same server with each other, etc. Same with new friends in other activities like soccer.

Now we're starting to talk about mods or being able to write mods for Minecraft some day. As this young, enthusiastic population of users grows up, they will have a lot of buying power and interest in things like the customizations and programming aspects of the game.

[UnfalseDesign]

I have 3 daughters, all grade-school age, and they play Minecraft more than I do. We talk about it over dinner and watch YouTube videos about how to build things. I've also seen them make quick friends by talking about it. My daughters have even come to know some server terminology (mostly from hearing me say it while getting their games to work).

It is also a thrill for me, as a parent, to be able to see their young imaginations manifest in a 3D space which I can explore and interact with.

[malkia]

Same here, our kid hasn't touch other games in a long time (first grader).