[bdevani]

I think it'd be totally worth reaching out to them with recs on how to update the on-boarding process.

[jfiore]

Hi there, I'm on the team responsible for the public APIs -- and we'd absolutely love to hear more :)

Some people love the single sign on (our developer registration is tied to the normal NYTimes.com registration) and some people hate it -- but we're always listening for direct feedback about what's wrong with the process.