[soup10]

Associating this product with blood money is highly offensive and it's disappointing that this is the top comment. The team behind this has put a lot of sweat and tears into making this a reality, as is always the case when starting a business of any complexity, and especially true in tech when operating in uncharted waters.

The important tech is heads up display projected rendering on glass in a car. As long as that works well there will be good applications beyond reading twitter. safety information, car and dashboard alerts, and gps map information all come to mind. Anyone who has ever played a video game should be familiar with HUDs that help you and aren't distracting.

[makeramen]

Just because the founders put effort into something doesn't make it ethically good. The advertised use is still messaging and communication, and I'm sure if they open it up to developers there will only be more distractions like flappy birds on a car. The point is a powerful technology with smart people and good intentions behind it can always result in poor unintended consequences. In this case I can see a lot more potential consequences than advantages.

[rhizome]

The team behind this has put a lot of sweat and tears into making this a reality, as is always the case when starting a business of any complexity, and especially true in tech when operating in uncharted waters.

As long as we're being figurative, a lot of sweat and tears have gone into missile design and prison labor contracts. And this is not completely uncharted waters, phone-HUD has been a thing for years now.

[pscsbs]

Ah yes, a heads-up display for cars is just like a missile or a prison.

[backlava]

As analogies between analogies go, this is like comparing the comparison of Charlie Chaplin's mustache to Hitler's mustache to the comparison of Charlie Chaplin and Hitler.

[rhizome]

No, it's more like saying that a toothbrush mustache (look it up) does not make one a criminal against humanity nor a comedian.

[GregorStocks]

Video game HUDs are pretty distracting, though. I think the farthest I've driven a car in a video game without hitting something is about a mile.

[dbaupp]

Is that due to the HUD or because of factors like:

- imperfect/unrealistic physics

- reduced vision

- less/incorrect physical feedback

[kitsune_]

I guess virtually everyone who has ever played a video game will remember a moment where you got killed because you looked at your ammo reading for a split-second.