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by run4yourlives
6111 days ago
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To be fair, I don't think the President (Jason) responding to Matt (a high-profile user) in a forum both contribute to is an example of shining customer service. Key relationship building, certainly, but that's a different metric. |
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Now, I'm not privy to what happens next, but assuming what happens next is an honest attempt to make things right, why wouldn't you want a company doing that?
Obviously it helps them to appear responsive and to get the "dirty laundry" more out of the public eye, but a private exchange is probably more appropriate for individual incidents anyway.
Where it goes wrong is when you have people from a company searching the internets and having something like a team of lawyers descend, or a lackey with absolutely no authority or ability to fix the problem. Or astroturfing. But the president, offering a direct contact to help? Assuming the damage is already done, I can't see any better way to respond.
[edit]: one more thing: He says, "sorry you had a bad experience with our support folks. If you had a problem I definitely want to hear about it."
The first thing there is "sorry". Not "We pride ourselves on...", or "What was the problem?", or even simply "Give us a call", but rather: "Sorry". This means a lot. The customer is not put in a position of having to defend why they had an experience; 37S is taking for granted that he/she is upset, and is trying to make it right. There's not an assumption by the company of "I'm sure we didn't screw up", but--if not an assumption that they screwed up--at least an open mind that they could have screwed up. yeah, they are known for great customer service, and for good reason. But to stay on top of that, from the company's perspective, is to constantly entertain the possibility that you could be wrong.