[echoes]

Based on the colors chosen for the site (blue for the button - i.e., boys click the button - and pink for the title logo - i.e., the gift is for girls), the images (jewelry, women's shoes, a notebook that says "LOVE"), and the 'spoilee' suggestions (your lady crush, that girl at work), this site seems unfortunately and unnecessarily supportive of a heterosexual and outdated men-giveto-women gender binary.

I feel like if you made the imagery and wording more inclusive, you could have a really neat thing that appeals to a much broader audience of gift-givers.