[jordan_litko]

They matter incredibly, just not for the criteria which OP believes makes a good name. Naming isn't logical. No one cares if the name perfectly represents what your company is and does. But it damn well better sound good and be memorable. In a society so focused on images and status a good name could be the difference between success and failure. (depending on the type of product)

[_yosefk]

I didn't mean the names matter in themselves but that original visions matter and names actually tend to reflect them.

[jonsen]

Best sounding company name in my ears: Motorola

For an acronym IBM is sounding surprisingly well.