[buro9]

I suspect you are right.

There is a common theme amongst my friends that whilst they are not technical (I am the only programmer or person working in tech), they are all geeks for one thing or another; be it cameras, watches, coffee, cycling gear and so on.

They like to tinker and play with things, have some control over them. Adults with toys.

It's probably a selection bias, but it reaches out to so many people that ignoring it entirely is also a bias.