[yournemesis]

Interesting article. Horrible click bait title. I guess it worked though.

[baddox]

In this case, the click bait is so horrible that I still remember the last time it made the rounds. Fool me twice...can't get fooled again.

[tormeh]

At least it sort of defied Betteridge's law.

[smallsharptools]

Agreed. Click bait.

[bvrlt]

The problem with click-bait is that it's so omnipresent with websites like BuzzFeed that if a journalist uses a non-factual title for an opinion piece, people say it's click bait. IMHO it's really fine in that case.

[yournemesis]

This is different. The article didn't even answer the question.

[hawkice]

This. It does not deliver on the promise in the headline, and the headline exists only to make you simultaneously infuriated, confused or curious. If someone posted a comment with those properties they would be banned from HN.