[arb99]

People who buy Rolex and other luxury brand watches aren't really the target market.

There is a reason there are no LCD type watches (/smart watches) with luxury watch brand names on them. thats not their target audience.

Hell, most rolex's are automatic (not quartz). Its about the perceived quality of the watchmaker/the insides for most people who buy luxury brands watches. And people buy good quality watches because they last for years and years. A smart watch won't (you could wear a watch from the 80s now, and it would not look out of place. I can't imagine wearing a iWatch in 30 years...)

You could compare it to the watches made by consumer brands like Gucci, Armani etc though i guess.