[craigching]

If you do away with 30% of IAP, then you may as well get rid of the 30% cut in the app buy itself because if IAP is basically free, no one will charge for the app and will instead monetize the app through IAP. This would arguably be a worse experience for customers IMO. And I can't see Apple letting 30% for the app buy go either.

[Pxtl]

Exactly. That's what confuses me - with this approach, a company could use Apple Pay to circumvent all the app store fees altogether.