[akardell]

I know the developer of Alien Splat, which is also in the same New & Noteworthy section this week. He didn't receive a call, and wasn't otherwise notified by Apple that the app was featured. He was surprised when I brought it to his attention.

So - the call was just to get the change in description, not to notify of the placement. Which makes me all the more grateful Apple was persistent, and that they didn't just write it off even though they wanted the change.

I've also heard other accounts of Apple calling to request "special builds" for TV spots, etc. but don't have any first-hand direct knowledge of that.