[arstudio]

Apple Pay is intended for purchasing items in Stores, not apps.

Apple Pay won't change anything about purchasing apps / in-app purchases.

Apple Pay won't take a 30% cut of every transaction.

[traek]

That's inaccurate, Apple Pay also has an in-app payment component.

From their website: "Apple Pay lets you use iPhone 6 to pay in stores and within apps in an easy, secure, and private way."