[stock_toaster]

Have you seen the price of higher end (fashion) watches? Even relatively "plain" ones without gold/jewels are not cheap.

[TheOtherHobbes]

But this product isn't ostentatious enough or pretty enough for the fashion market, and it's way too expensive for the functional geek watch market.

$199 might fly. $350 is too damn high.

[MrScruff]

This is true fashion oriented technology in the same vein as Beats headphones. If it becomes a fashion statement to wear it, people will buy one at $350. Probably not many HN readers though.