[shostack]

As a senior marketer who was up last night till after midnight analyzing view-through attribution data for our display efforts, I really resent that.

You may not clearly understand what goes into marketing, but just as there are good and bad people in any field, a good marketer actually does quite a bit of work. In most cases, marketing is one of the most visibly measurable functions in a company and unless the company is growing itself because it is a one-in-a-million hit, marketers have their hands full and rarely have enough resources.

Drop the stigma against marketing already--it's getting pretty old.

[bsg75]

If you are performing your own data analysis, then you are beyond the typical (common?) role. "Marketing intelligence" / "Market analyst" / someone who works with data is unfortunately atypical in many businesses, where marketing does not utilize a skillset that takes time to develop.

I have the current good fortune to work with some people who I would describe as you have above. But my experience has unfortunately more often been with those who took a "quick path" through education and experience to get a front-line, visible, and reasonably well compensated role.

[autism_hurts]

Thanks for this.