[davismsmith]

Thanks for the feedback, micro_cam. We just relaunched our site today and simultaneously launched our apparel today. We had to rush to get everything live, so many of your requests are coming soon. Thanks for your patience! Keep in mind that we're only 4 months old. We certainly have plenty of work to do.

Regarding the product feedback, our designers are award-winning gear and apparel designers who previously worked at Black Diamond, Gregory, Marmot, Dakine, Columbia and Nike. We used data to determine which products to launch with - more is coming soon, so keep an eye out for the 30-55 liter packs.

Regarding your feedback about sticking to core outdoor products, we aren't looking to be like everyone else. I'd be happy to discuss in person or offline, and I think you'd understand why we're going with this approach. I've spent 10 years as an entrepreneur, building e-commerce businesses and brands. We have plenty to learn, and we'll certainly make some mistakes, but I feel pretty confident in our brand positioning, line logic and product strategy. Loved the feedback though. I'm going to share it with our team. Really appreciate you taking the time to give it to us!