[adventured]

If you're free to use another service at no cost to yourself, then there is no gatekeeper.

If the primary problem (supposed "cost") in switching, is that you have to use an inferior product, then you're proving your position to be wrong to begin with.

Their position is not a privilege, and as such promoting their own products and services with their own service is and should be their right.

Google either owns its property, and has full control over that property, or it does not. If you claim it does not, then you're claiming the right to revoke property rights any time and any place when it's matching with your personal ideology.