[rodly]

> This product does not solve this problem, but instead tries to insert itself into the users' task flow at precisely the time when their goals are focused elsewhere (on opening the door).

I agree wholeheartedly.

> This is a rude interruption and will likely annoy rather than encourage more sanitization. In the video (0:59), a woman sanitizes her hands then must immediately compromise them again to actually open the door.

The idea is that you open the door with one hand and dispense sanitizer into your other hand simultaneously and then sanitize the other hand after passing through.