[bluedino]

Full service as in they sell things like accountability, certification, and someone to point a finger at. Smaller companies don't have the resources to do the things Rackspace can, which is why they are able to price their services so high.

[crazypyro]

People always forget that big companies do business with big companies so that they have someone big enough to sue if a major deal gets soured. (See BP trying to sue everyone related to the oil rig that started the Gulf spill to get money back)