[mcintyre1994]

Where's this $2m coming from? The article says the company are paying ("donating") $500,000 and that drinks will be unlimited - which presumably means provided by the company?

Will the 1000 party goers spend $1.5m? $1500 each at a 3 day party where you're not paying for drink sounds really high.

[HNaTTY]

Likely from all the preparations, and hiring the local restaurants/bars/etc on the main drag. Who is going to clean up all the blue paint and throwup? Local guys I guess.

[toddrew]

http://www.9news.com/story/news/local/2014/09/05/crested-but...

"Overall, Crested Butte is expecting to receive an impact boost of $2,000,000, according to Anheuser-Busch's estimations."

[mpeg]

Hotels, food, drink and other necessities for the 1000 party-goers, plus hiring local staff to run the event. Bud light is not really going to support you for three days straight.