[effektz]

I've found that most of the time, the Google Traffic Estimate usually OVERESTIMATES how much traffic each keyword get. For example, I have the #2 google spot for a food keyword. I get about 1,500 visitors a month from Google for that keyword, but the traffic estimate tool estimates "74,000" searches for that keyword a month. So if 74,000 is really accurate, only 1,500 are clicking the second result

[keltex]

2% clickthough rate is a little low, but not out of the realm of possibility.

[drp]

Depending on the keyword and the title/description of each result, those numbers entirely possible. I've seen exponential traffic differences between 1st and 3rd results for a few keywords, so I'd have to guess that the 2nd result would behave similarly.

You also have to consider the searches that result in no clicks or a modification of terms.

It would be very interesting to see actual click through rates for each spot in a few representative sample search results.