[blader]

I agree with you that there are a lot of "startup lessons" out there, and that most of them sound super basic and obvious.

I've learned the hard way that it's exactly the lessons that are "obvious" are the ones that I should be paying attention to. If a lesson was both obvious and easy to implement, you probably wouldn't hear the lesson repeated so many times over so many different people.

So whenever I read yet another startup lesson that seems obvious and is frequently repeated, that's a signal for me that that lesson is actually very difficult to implement on the ground, in the moment.