[dmbass]

Based on the post, I would guess not very much. It mostly sounded like they were unable to get people to pay for their service, not that they had problems fulfilling the orders they did receive and at their scale (23 orders on Valentines Day), I doubt a super sophisticated pricing algorithm would have helped.

This would maybe be a "100% tech company" operating at the scale of say Amazon. Over-engineering the technology would have been a huge waste of time and resources.