[bilalhusain]

They are focusing on tracking and taking action for a special type of event (login). A retention email ("Hey, we haven't seen you for a while") is a great strategy to convert idle users into active customers.

[kevin_thibedeau]

Why would you need a third party to handle that? Just analyze your logs and spam the inactive users for free.

[thowar2]

Yes but the copy on the site doesnt explain this, why should anyone sign up for vagueries?

Additionally, most other analytics tools do this, but this one seems to have a similar price and limited functionality.

Not saying it wont work, just that the messaging needs a lot of improvement.