[yzzxy]

Yes, the 3D gimmick is arguably a bad move (I don't know enough about consumer statistics to comment).

But my point is the goal of Amazon is to sell media/software and everything about the phone is designed for that. The goal of Motorola is to sell phones, and to a lesser extent push the Android platform's market share(due to momentum from time under Google if nothing else). So the Motorola phone is going to have good cost/value, and the Amazon phone is going to have gimmick, gimmick, gimmick to surface more of their products and services to you.