[wsr]

Can someone explain to me the rationale behind this valuation? It seems a bit high.

As far as I know, their biggest distribution has been on Youtube. Maybe I'm wrong here, but assuming this is the case...

Some rough math: - On Youtube, they have ~5m fans. - 1287 videos

Assuming 100k per video. We're talking about ~100M - 200M aggregate views. That's minimal.

So what's so valuable about this media?

[us0r]

They do $500 mil/year in revenue.

edit: Here is their mediakit: http://scs-assets.s3.amazonaws.com/int/2014-VICE-Digital-Med...

[callmeed]

They are estimated to do $500M this year. 2012 revenue was $175M.

[antr]

Wow, those CPMs are pretty high. Good for Vice, they do create some very good content.

[kitcar]

Usually CPMs advertised in media kits are cut by ~50% by the time an actual insertion order is placed -

[wsr]

This is awesome! Thanks for sharing!

[icpmacdo]

This is awesome! If you look under the coming soon, Vice travel, Vice comedy, capture+ and Vice gaming are all things that I have never heard of(soon to be released) and hit a lot o points of interest of mine.

[amelim]

You are forgetting that they have an Emmy award winning show on HBO.