[ChuckMcM]

When I last heard this discussion it went like this: Visa to store : "People have been asking us for chip + pin and we're ready! Just pay a one time fee of $199.99 for the upgraded reader and note that C+P cards carry an additional .5% service charge for the more complex handling they do."

Literally using it as a revenue generating opportunity and a way to raise fees. My friend who owns the store declined to participate as they weren't interested in raising their prices just to pay Visa more money. Had Visa come at it the other way, reducing fees due to likely less fraud it would have been a different story.

[e40]

Literally using it as a revenue generating opportunity and a way to raise fees.

This is the crux of it. In the US, every change is an opportunity to raise margins. Vinyl to CD. Book to Kindle. It kills me when the dead tree version is less than the Kindle version, but it's the same thing at work as with C+P.