| >There will always be people that don't like what we do, no matter what we do. You're absolutely right about this. >I think the trick is to find the right balance for our target market Again I agree. And maybe losing a customer or two who dislike the blog posts about drinking is acceptable, if the get togethers gain you more than enough clients to make up for that occasional loss. You are going to be the judge of the value of blogging about parties versus retaining some customers. As far as I can tell, the customer in question was upset principally about the blogging about the parties, not necessarily the fact that you are having a bunch of drinks with customers and potential customers. You might consider whether continuing with the customer parties, but refraining from blogging in indiscreet detail about them, is a better strategy for retaining frustrated existing customers. Is there a cost to not blogging about drinking? > If all people see is us drinking every other Thursday, they're missing a lot. I'm not a reader of your blog, but how many posts do you make saying "Tom upgraded X today, and is working on Y now," "Chris managed a major XYZ this week, and is working on optimizing ABC"? What is the ratio between posts highlighting you guys working your asses off and you guys having drinks with customers? Perhaps you should consider adjusting that ratio, if frustrated customers perceive it to be out of balance. What is the cost to you of making that change? |