[thomasvendetta]

I've thoroughly enjoyed and learned from every bit of Traction Book thus far, highly recommend to anyone who is considering purchasing.

I originally posted this on the GH AMA but my account was pending moderation and I got skipped... so.. while you're both here:

Do you have any recommendations on using the traction channels to solve the chicken and the egg problem? Or any other specific reading towards solving the C&E problem?

Do you have any methods for tracking conversions in offline channels or is it basically just talking to your customers and asking how they heard about you?

[justinmares]

In the book we talk more about offline channel tracking, but basically you can tie them to online activity (e.g. discount codes, unique URLs, etc.) or via the "how did you hear about us?" questions.

For beating chicken and egg problem, generally you want to figure out which side is more difficult to get (demand or supply side) and then think about what traction channels work to acquire people on that side of the C&E problem. Happy to chat more over email if you'd like specific help.