[JussiM]

My name is Jussi and I am part of the bttn team. So take my comments with a grain of salt ;-)

From my perspective, you are not wrong at all. At the moment, the product is pretty pricey - that is something we are working on.

It is just a fact of life (which you surely know) that in small quantities, hardware tends to be pricey. We are working our trim little butts off to bring down the price.

As for the simplicity, the product is very simple by design. However, we have some pretty cool things on our roadmap to keep the same magical simplicity of use while adding a whole lot of functionality. It is a balancing act we are hoping to handle the right way.