[fjsousa]

I believe the intentions were good on both sides, but again, good intentions were not enough.

There needs to be great care addressing company culture. It may be clear what those values are when the team is small and made from people with similar backgrounds and life experiences. But how do you expect those values to be transmitted to others? If you don't clearly state your mission, vision and values, then you are going to have a hard time justifying any decisions based on company culture.