[pilif]

In Zürich/Switzerland, the cost is about the same and so is the convenience of ordering a car as all the Taxi companies serving Zürich have their own app that works like the Uber app does.

Me personally, I think I would rather prefer purchasing a regular Taxi ride by an official Taxi company. Even if it did cost more (which, again, it doesn't really), for that money I pay extra, I get some of the additional guarantees like maintained cars, garanteed-insured drivers and quicker travel (official taxis are allowed to use special lanes reserved for buses and taxis, something Uber would never get away with).

In a country that's not as price-sensitive and where regulations already provide some clear additional benefits for official Taxis, I think there's potential for both Uber (fewer guarantees, no permission to use special lanes, but cheaper) and official Taxis.

[microtherion]

According to press reports, Uber is currently subsidizing every ride with a $20 incentive to the driver (which seems a pretty clear cut instance of predatory pricing to me, but Swiss anti-trust enforcement is fairly lax). Once that subsidy goes away, either Uber pricing or driver income will take a turn for the worse.