[pgt]

Thanks for the input, @Metatron. Sure, there are all kinds of factors that determine whether a name is good. And uniqueness helps with Google ranking. But I suspect that a simple, original, unspellable, unsayable name can adversely affect your chances of success. And that's why I'm asking whether there is a statistical basis for my assumption.

I would agree that Google is a good name. Certainly slightly better name than "googol", because it's easier to spell. And you would agree that "SearchEnginez.com" would have been a terrible name for Google, no? My question is specifically concerned with whether there is good evidence that if they had chosen a much worse name, they might not be as successful today, or perhaps irrelevant.