[porker]

> I was hopeful that something like persona from Mozilla would catch on, but that has failed.

I talked with two people from Mozilla at a conference in February and was disappointed (though not altogether surprised) to discover they couldn't articulate the compelling reason why someone would move to using Persona. For something to mainstream, the marketing, positioning and ease-of-use is crucial. They had no answers other than 'privacy' and 'ease of use' -- which while valid, aren't going to convince my aunt & uncle to adopt something new. Until they've been hacked, scammed and otherwise suffered pain.