[patricia]

I'm really shocked that more people didn't get into the multi-platform toy. American Girl is a multiplatform toy concept and it's enormous. That prototype was hideous, and they need to work out some of the cross platform elements to it but if I were a kid and I saw that? Yeah. Plus, anything that has multiplatform revenue capabilities like that is a smart play right now. 90% of the companies at TC50 were talking about subscription models I didn't think users would be willing to pay and anybody who thinks they're going to make dough off ad revenue alone is nuts. The market is oversaturated and there isn't going to be a roll up.