[jacquesm]

I actually did the exact opposite, I made sure that I'm very easy to connect to the community to deflect all attention from those doing the actual moderation. I'm also known as someone who will happily sue you for every penny you've got and I tend to win so the jerks and jackasses tend to tread a little more careful around me. I wished that extended to the users of the website though, who on occasion do very silly things and make themselves identifieable in many ways.

They don't usually realize the consequences (even if warned) until it is too late.

But as a website operator I'd always make sure to attach both my corporate and personal identity with the service.

Why appear like a scam when you're not?