[ghshephard]

I see what you are saying, but, in general, I think the aviation industry has taught us that people are pretty price sensitive when it comes to transportation. Uber is quite expensive, so the risk you run is making people think "Expensive" when they think of the Black Limousine service (which is incredibly awesome, BTW - totally appropriate for dates where you want to drink, or taking executives out to a meal).

I don't think twice about using UberX/Lyft right now - and certainly would never call a taxi in an area served by them.