[tacotime]

I think many people would agree that the price discrepancy does have a lot to do with branding and marketing strategy.

Intel is a larger wealthier company and they assumedly pour a lot more money into R&D than AMD. If you go purely by market capitalization, Intel is about 50-60 times larger and AMD. That's not necessarily a fair measure and ignores a lot of variables but it does help shed a little light on the situation. In addition, AMD's business model has them focusing a lot of their attention on niches that intel doesn't seem as interested in. For instance AMD continues to develop new ARM technologies that could provide a very important market edge for them in the future as small "internet of thing" like devices start to emerge and become a part of people's daily life.

Here's a decent article on the subject: http://analysisreport.morningstar.com/stock/research?nav=no&...