[wkdown]

I think it is fantastic. Companies lately are moving toward profits over customer loyalty, which seems counter-intuitive. Keurig et al need to learn a lesson from this and stop the silly non-sense. They have already cornered the at-home brewing market (or close to it I would assume) and personally have never seen a non-Keurig branded K-cup that they are so worried about. There is no need to get greedy.