[krmmalik]

I'm with onion2k on this one. It's mostly do to with differing mindsets and world views. I'm not a coder, I'm in Digital Marketing, but yesterday I had a meeting with management regards their Google Ads campaign. A simplistic overview of the dilemma I had yesterday: We need to collect data on how well their site is performing for which we need to run trial campaigns so that we can analyse data. The management team see it purely as an expense and don't see the value of the "learning" exercise. That causes a struggle. Now the result is that the campaign that will be run is already compromising the quality of the learning that we can do, and this because the "Business" people have to be answered to.