[duncanawoods]

I agree but I wouldn't take it too literally. The coin flip isn't binding but it can be fascinatingly revealing about your own opinions.

I see it as a way to actualise the consequences of the choice and cut through layers of intellectual abstraction. In some respects its a tool to let you engage emotional thinking to help make better decisions. On the flip, it can suddenly trigger a feeling of loss and regret. Our fundamental beliefs can be strangely out of reach when we think too hard.

A similar tool is just explaining your decision to another. I can get a flush of emotion e.g. embarrassment or shame, that you don't get when you just cogitate alone. Pretty useful for tough design decisions e.g. midway through explaining a particularly clever idea I find myself apologising... its time to rethink things!