[jonjenk]

I don't think so. I can almost hear Jeff's voice...

"Don't make your problem the customer's problem!"

There are often many technical solutions to create a particular customer experience. Jeff never accepts false dichotomies. If the particular technical solution being considered fails to produce a delightful customer experience then you better start thinking about other solutions. Many of the projects on which I worked turned out much better when Jeff challenged us break out of our little technical boxes and consider alternate solutions that preserved the customer experience.

I can sense that my answer will be frustrating to some who don't like being told that they aren't thinking big enough / creatively enough / bold enough / outside the box enough. Believe me, I felt that way too when working on Jeff projects. I left his office in frustration many times only to realize several hours or days later that I would have been better served by focusing on creative problem solving instead of trying to convince Jeff that X was not possible.

I have immense respect for Jeff. I also have increased respect for Sergy because he appears to be asking the right types of questions at Google.

[minwcnt5]

> at Amazon the drone program would start with .. the customer experience ... and you'd work backwards to the technology solution. At Google the technology precedes the customer experience.

Speaking of false dichotomies.