[ruff]

I'd bet $100M on IFTTT if I had it. They've got an amazing ecosystem of often proprietary devices and services feeding event information into them.

v1 is rules by end-users—v10 intelligence by the system.

What if they could take that data and create concepts around the identity of people using those devices, where they are at certain times, what they're doing, etc. etc. Turn all that data around and broker it back to services/devices, making each of the providers that much more powerful but dependent upon IFTTT. It's super-charging the internet of things in a way that perhaps only Google (with Google Now) seems to be thinking.

[amirmc]

... and that's one reason why I won't use it for anything meaningful. I'm tired of my digital activities simply becoming fodder for a third party's data mining.