[nmjohn]

I completely agree - I don't necessarily know what better would exactly look like - but explaining the why as opposed to the what is a great place to start.

IFTTT really is not that complicated, it is something that many people realistically could utilize, even if they aren't very tech savy. Something as simple as a beginner mode which hides everything except complete recipes from the user might go a long way in appealing to a broader user base.