In a market with one dominate player, "we are not the dominate player" is can also be a meaningful differentiator. <-- How can this be in our advantage?
This is the first time in many years that I've corrected someone's spelling on the internet, but many writers are make this mistake recently, and it is extremely annoying to some of us: it should be "dominant", not "dominate".
"Dominate" is a verb.