[rufusjones]

So customers know why they should buy you, as opposed to the 14 other companies offering the same thing.

Unless you are building life-size replicas of people out of tuna salad and Swedish Fish, other companies will do what you do. What makes your product or service better than anyone else?

ANYTHING can be the difference-- price, components, features, performance, service-- as long as you can prove to an investor that IT is the reason people are giving your money, as opposed to competitors.

I have a friend who opened a comic book store that he staffed with women who are lingerie models who can also (they have been trained) speak knowledgeably about comics. That's his differentiator (Hooters of comics).

If your sales are growing, there must be something you are doing right (or better)-- that people are picking coming to you for. Figure out what it is and tell your investors that.

[srabeat]

Our sales are growing but we are not both serving the same area. I guess most of the investors we have talked to are concerned about the future when we want to expand to the areas that they are already serving. You need to consider the fact that we still strongly believe that the market and demand is a lot larger than all the major competitors capacities combined.