[bachmeier]

You obviously wouldn't be having that conversation with me. You might want to consider that others might not use a phone the same way you do. ("Anyone" is a pretty bold claim.)

Though I would really love it if you could show me where to get a $99 iPhone.

[mkaziz]

I think he meant that non-tech guy X considers his generation old, contract based $99 iPhone as costing $99 period.

[bachmeier]

I realize that, but there are a lot of people out there that are smart enough to take the monthly cost of the contract into account, however you want to describe them. I do a lot of programming, but am a "non-tech" guy myself.