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by mhartl
4314 days ago
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Customers of softcover.io The idea is that Softcover's customers are the authors, much like WordPress's customers are bloggers. Purchasers of an author's products should notice the Softcover name only incidentally. We want to help authors build their own brands. will the "powered by softcover" banner/footer be required for authors publishing on their own domain? No, authors can optionally remove the footer. |
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Don't underestimate the assistance that your brand can give to the brands of your authors. While toolsets for e-publishing may not act as editorial gateways, they still exercise a form of affinity/aesthetic filtering that can provide a discovery signal to book buyers.
Even a quick browse of the leanpub site (cited elsewhere in this thread) showed a clear difference from softcover viewing aesthetics. Over time, you may discover a correlation between "authors who liked the softcover toolchain" and "readers who buy from more than one softcover author". That would last until word got out, then you would have a flood of new authors who were attracted primarily by revenue opportunity, not toolchain/distribution aesthetics.
BTW, it's quite informative whether someone chooses to publish on WordPress, Blogspot, Tumblr, statically-generated html, or Facebook.