[SynchrotronZ]

A streamer also mentioned that recently Twitch send out an enquiry to partners about what kind of affiliation programs they would be interested in. My bet would be that Amazons angle is going to be integration of their storefront and other services into Twitch in the form of affiliate programs ("Buy this game now"-buttons, adding Twitch Turbo to Amazon Prime and the likes).

I wouldn't even be surprised if down the road they'd announce a Steam-like digital distribution thingymagick. Steam and it's competitors are rolling in cash and have been getting quite some flack recently so now might be the best time.

[esrauch]

Amazon already does digital distribution for video games and probably some other PC software, in addition to their significantly more high profile Android offering.

[snuxoll]

And while their storefront is adequate, their delivery and update systems are abysmal. Steam hasn't won mindshare because it JUST made it easy to buy games online, but it also made it easy to sign into an account, click a button and play them anywhere, and keeps your software up-to-date in the background.

EA has the only competitor that comes close, but their tarnished reputation in the gaming community has sullied the only worthwhile adversary Steam has.